Setting up CNAME allows using your own domain for creating connection and invitation links with the help of the appropriate record in your domain's DNS server. This feature significantly increases the loyalty of your customers and is a must-have for medium and large businesses.
Branding is the partial alteration of the software's interfaces using a corporate style. Your customers will receive invitations and agent files with your company's logo and name. This increases customer loyalty and trust in the software being used.